EZBRAID Branding

EZBRAID is a hair braid company based out of Dallas, Texas. EZBRAID is the original pre-stretched itch free hair braid. EZBRAID products are specialized with the newly developed method, called EZ Technology. EZBRAID is made with special technic and 100% Spectra Antibacterial fiber, which was developed by the creator of EZBRAID. Their mission is to see the joy within the consumers after using their product.

EZBRAID needed new brand strategy and branding. I wanted to give information about their mission and present the products to consumers on their branding. Their logo extended into brochures, T-shirts, bags and mugs.