arum branding

Arum is a start-up cosmetic company, located in TX. I created the logo for arum inspired by nature and kept it simple but modern. The cosmetics consists of unharmful material. The company released three different types of facial balms which is glory, dewy and sporty. The company wanted to come out as high-end, modern and simple. I found colors to remind customers of luxury as you can see in the package, designs were well-matched with various colors and the product name. The logo extended into packaging of the products, product boxes, posters, brochures and website.